HI, I’M JENN

Art Director, designer and serial overthinker of colors. (I love mustard, but the color? Absolutely not.)

I learned design the hands-on way – apprenticeship with client work, print, packaging, logos and then complicated things by studying sociology. Why? Because I wanted to know not only how things look, but why people actually care.

Since then I’ve zigzagged through retail floors, performance marketing, and agency life. Picking up sales tricks, campaign logic and the fine art of turning chaos into a well structured brand manual. Along the way I’ve designed everything from Amazon product lines to 200-page catalogues, book launches, tram wraps, and even the occasional 12-meter wall.

The common thread? Curiosity, my detail obsession and the belief that good design should stick, surprise and tell a story.

EXPERTICE

    • Guiding multidisciplinary teams and projects with clear creative direction.

    • Strong client collaboration, aligning design with strategic goals.

    • Strategic problem-solving: creative vision meets practical execution.

    • Multilingual: German (native), English (C1), Russian (B1)

    • Development of CI/CD systems and holistic brand identities.

    • Visual storytelling across campaigns, typography, packaging, and illustration.

    • Expertise in high-impact layouts, icon systems, and brand consistency.

    • Leadership of cross-platform campaigns (OOH, print, digital, merchandise).

    • Performance marketing assets with measurable ROI.

    • E-commerce branding (Amazon listings, online shops).

    • Event & trade show branding for immersive brand experiences.

    • Adobe Creative Cloud (8+ years), Figma, Canva, CapCut

    • Motion & video basic editing

    • Projectmanagement-tools

    • Web integration for bridging design & tech (CSS, SQL)

    • AI-powered workflows

PROFESSIONAL EXPERIENCE

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PROFESSIONAL EXPERIENCE /

  • ART DIRECTOR
    CROMATICS GmbH

    • Led Art Direction for major clients (Ostsächsische Sparkasse, Volkswagen Gläserne Manufaktur, Bastei Lübbe). Managed cross-channel campaigns spanning OOH, print, digital, and event branding.

    • Directed large-scale productions: full tram branding, 12m wall installations, nationwide poster campaigns (A0–A4, CLP, 18/1), merchandising and social ads.

    • Co-designed a 200-page product catalog for Salomon FoodWorld and delivered corporate branding assets (brand guides, business cards, e-mail signatures, Canva templates, newsletters).

    • Developed Key Visuals for global book releases (Dan Brown, Holly Jackson), including pitch presentations and client sparring.

    • Advanced process culture by introducing structured documentation, co-creation tools, and AI workflows to improve creative efficiency.

      Achieved all deliverables without formal onboarding, quickly self-directed into complex projects and assumed full client responsibility.

  • COMMUNICATION DESIGNER
    adsbe GmbH

    • Specialized in performance marketing design: created 1,200+ static and video assets across 200+ campaigns, driving leads, recruitment, and ticket sales for 30+ brands.

    • Designed paid social & OOH campaigns with measurable ROI, consistently achieving above-average engagement and conversion.

    • Strengthened the agency’s visual identity by developing CI/CD systems, templates, and internal brand assets.

    • Produced dynamic video content & animations, boosting campaign resonance.

    • Mentored junior designers through 1:1 coaching and structured onboarding, improving team workflows and elevating design quality.

    • Explored AI in marketing and design, implementing tools to enhance efficiency and creative output.

  • GRAPHIC DESIGNER
    Agentur Sender und Empfänger GmbH


    • Developed corporate & visual identities (CI/CD) for agencies and brands, blending creativity with strategic positioning.

    • Designed cross-media assets for high-profile cultural events and brands, including:

      Madame Tussauds Berlin – press & event visuals

      Filmnächte Dresden – seasonal campaign assets

      Hommage Dresden – event branding & bespoke gifts

      Deutsche GigaNetz – dynamic content for digital channels

  • GRAPHIC DESIGNER
    benchmarkets GmbH

    • Rebranded TimberTaste product line (20+ Amazon listings): packaging, labels, infographics, photography and recipe cards.

    • Delivered cohesive e-commerce branding across online store, holiday campaigns, and premium gift sets.

    • Directed product photography and retouching, ensuring visual consistency and strong online presence.

  • SOCIAL MEDIA MANAGEMENT, SALES CONSULTANT
    THE SPOT GmbH – Concept Store

    • Assisted CEO in strategic business operations.

    • Produced and managed social media content to strengthen brand presence.

    • Designed window displays to boost foot traffic and showcase seasonal highlights.

    • Curated seasonal fashion collections, aligned with trends and customer demand.

    • Increased sales as fashion consultant, building strong client relationships.

Due to signed NDAs, many of my projects cannot be publicly showcased – but each one has shaped the expertise and strategic approach I bring to every design.

EDUCATION

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EDUCATION /

  • B.A. – Technical University Dresden
    Media Research & Sociology

    • Built expertise in media systems, audience behavior, and strategic communication.

    • Focus on empirical research, interdisciplinary communication, and translating sociological insights into brand and design strategies.

    • This academic foundation sharpened my ability to combine creative intuition with analytical precision.

  • APPRENTICESHIP – paulsberg oHG
    Graphic Design (digital and print)

    • Trained in branding, packaging, illustration, and campaign design, combining conceptual thinking with hands-on execution.

    • Selected Work:

      • Branding & packaging for Müller (Duchesse tampons).

      • Full rebrand for Hygiene Oederan (including employer branding & trade show design).

      • Impactful trade show booth for Karl Mayer at ITMA Singapore.

    • A-LEVELS (focus on Arts)

    • INTERNSHIP – paulsberg oHG
      Graphic & Product Design

      • Gained first-hand experience in CI/CD, product & packaging design and agency workflows.

      • Collaborated on textile concrete furniture concepts and crafted bespoke client gifts, merging craftsmanship with design.

LET'S GET PERSONAL

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LET'S GET PERSONAL /

When I’m not at my desk, I’m usually testing limits – in the kitchen, on the road, or somewhere in between. My food is always excellent (no modesty here), because for me cooking is design with flavor: experimenting, refining, making things tangible.

Movement is my other lab. Half marathons, road cycling, skiing, yoga – I like to push myself just far enough to find out what I’m capable of. That’s where I grow the most: at the edge of comfort, when I’m doing something new for the first time.

Being a Tausendsassarin isn’t about doing everything at once – it’s about not being afraid to try.